32 million euros for the star Tendulkar

In this World Cup period WHAT`S NEW IN PSL 2018 AND NEW PLAYERS IN PESHAWAR ZALMI 2018, the sport introduced by English colonists in the 18th century is omnipresent. "When he first came to India, cricket was a way to challenge the British colonial presence, and today it has become a business," says Sharda Ugra, a renowned specialist. At each corner of the street is the smile of Tendulkar or one of his teammates. If the salary of the cricketers is still far from equal that of our footballers, their advertising revenues can reach new heights, like the four-year contract of 40 million dollars (32 million euros) signed by Tendulkar with a marketing company. "Unlike Bollywood actors, cricketers manage to bring together all the regions of the India and are the best icons for brands, says Sharda Ugra. Cricket is the only thing that unifies India. "So much so that" cricket diplomacy "is even spoken of in meetings between India and its arch-nemesis, Pakistan. 
A frenzy that accelerated after the victory in the World Cup "Men in blue" in 1983. The rights of the National Championship were sold for 550 million euros (period 2006-2010) and those of the Coupe du 2011 world reached the record sum of 1.6 billion euros. "For big opportunities like this quarterfinal, the audience

can reach 300 million potential viewers," says Sharda Ugra. Either a quarter of the population, which has "only" 200 million TV sets ... "Normally, matches can last several days, adds Amritanshu Gupta.But the International Federation (ICC) has limited the duration of meetings of the World Cup, to allow a broadcast in prime time, to the chagrin of the purists. "
New Players in Peshawar Zalmi 2018


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